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About Us
Launch Friday Inc. is a digital advertising agency helping businesses stand out, scale up, and grow online. We're proudly Canadian and based out of Calgary, Alberta.
We believe in small teams, big ideas, and the power of the internet. At the core is a cross-functional team of strategists, developers, designers, writers and analysts who excel in design, storytelling & tech.
We serve businesses globally with our team contributing from different continents. At Launch Friday, we're committed to executing data-driven solutions for the web.
For us, it's all about creating measurable impact.
What we do best
Paid Media Advertising
We create, manage & optimize targeted Search, Display & Video advertising campaigns for brands across digital platforms like Google Ads, Meta, LinkedIn, Reddit, Local Service Ads & Native advertising. Our in-house content team chips in with crisp text Ads and stunning display banners for the digital campaigns.
But beyond all the ad-tech metrics; Client feedback & recommendations are usually what makes good campaigns - great!
Website Design & Development
We develop fully responsive user-first web platforms that proudly represent your brand identity on the internet. We ensure proper userflow, clear call-to-action buttons, and overall better website functionality across mobile, tablet, & desktop breakpoints.
Search Engine Optimization
Our SEO strategies combine keyword research, on-page optimization and content recommendations to improve website health, search rankings and ultimately drive qualified traffic. Higher page rankings make it easier for potential customers to find your business's products & services.
Search Engine Optimization (SEO), as important for all businesses, is a great tool for local businesses aiming for organic digital growth.
Social Media Management
We understand the importance of building an online community and communicating directly with core customers. With a mix of creativity and popular culture, we help you keep your social feed dynamic, relevant, and engaging.
People always appreciate informative content and sometimes, a bit of comedy from their favourite brand.
Content Creation
We write from the brand to its audience. Our in-house content team crafts creative assets for web, social, email & digital channels, that align with your brand voice and marketing goals.
In a world where attention is a scarce resource, content isn't just king - it's the whole kingdom.
Branding
We design marketing collateral that extends your identity seamlessly across all touchpoints: business website, visiting cards, posters, brochures, packaging, merchandising, & other digital assets.
We help establish brand guidelines for new businesses, that act as an internal compass and external playbook to ensure consistent visual identity across all channels.
Your visual identity is your story, told in colours, shapes and words!
Why Us?
We love what we do, and are scary good at it.
Our team brings together diverse academic paths and cross-industry experience. Creating a powerhouse of strategic, creative, and cultural intelligence. We’re not from one school of thought; we’re from many.
Don't guess, just gather.
We prepare comparative web traffic analysis, social media engagement numbers and other actionable insights of all your close competitors & category benchmarks. The fight for market share is no back-alley brawl; it's a Royal Rumble.
Every business has its own voice, audience and goals.
We dedicate time and effort to truly listen and understand the current set of challenges faced by your business. What works for one, does not necessarily work for the other. We identify the Category Entry Points to recommend logical digital solutions and create distinctive Brand Assets.
The idea matters and so does the return.
Our efforts combine a logical reasoning to start every project, with the heart to get it done. We believe that good ideas & reliable tech is a lethal combo.
We ask questions. Lots of them.
Not just about your brand, but also about your product, your users and the whole journey. It’s how we test, iterate and scale. It helps us build better designs that feel human and close to the heart.
Reach out for a free digital audit + strategy!
We're pleased to offer a no-cost digital growth plan along with competitor analysis for brands and local businesses alike. In-return, it gives us an opportunity to make a visual & statistical case to be your next digital agency.
Flexible. Transparent.
Tailored to You.
The A-team
Your digital pit crew.
"Organic growth builds equity, while Paid growth buys time.
Rent the spotlight until you own the stage."
"Think Ads are annoying? Wait until the competitors see yours."
"If my copy slaps, it could have been one of the cats."
"Data tells us what happened & more importantly, what’s next."
“Oh, you want it to pop? In Helvetica?”
"Not all brands advertise. Some, are simply found."
⚡Linking the gap between our clients and their customers⚡
